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Featured on NPR

Muruganantham and “Menstrual Man” were featured on NPR yesterday. The piece is a good introduction to Muruganantham’s story and the dismal menstrual hygiene figures in India.

I was particularly happy to see the journalist include a point I like to stress: the reason why Muruganantham’s model makes sense is that Earning a Livelihood is part of its value proposition. As someone who came from poverty, he knows that health (and most other things) are of secondary importance to someone who’s struggling to eat today, who trying to make it to tomorrow.

What rural women value most is an opportunity to rise above that damn poverty line.